What we found out from the round 1 of user research
Positive findings:
- the service proposition is valid and useful to schools
- the action points were easy to understand
- the action points were achievable and met users expectations
Pain points included:
- how the service works in general
- how long it takes to complete
- who needs to complete which sections
- some technical words in the questions
- how to break down the action points so that progress can be recorded
- cost estimates for each recommendation
- confusion about whether this is a procurement service
What we prioritized for iteration 2
We focused on:
- explaining to users how the service should be used, how to prepare for it and who needs to be involved
- including a new question set on back-up broadband
- using a linear sequence for questions and testing the scoring logic with that
- streamlining the user journey at the beginning of the service.
- We only had a short amount of time between the rounds of user research so we decided to only take forward some content changes and backlog the remaining changes.
A Heroku based prototype was built of the MVP product design created in the Projects Alpha phase, the elements feature in the entry were all captured from the iteration b prototype.
https://plantech.herokuapp.com/b
The start page has been restructured
We’re now using descriptive heading 2s such as ‘who it’s for’, ‘how it works’ etc to organize the content.
Above: Version B landing page with revised content and guidance
A new page on how users can prepare for the questions
Users can access this page from the start page or by-pass it and go straight to DfE sign in. The content is designed to explain to users how many questions there are, who probably needs to answer the question and information they can gather to answer the questions.
Above: Category based information page providing guidance on who best complete the various sections
Self-assessment categories page redesigned
This new design eliminates the need for an interstitial start page. We’ve included step-by-step guidance on how users need to answer questions, and used the task list component to break up the categories. Each category has a link back to the page that explains how users can prepare for the questions.
Above: Updated category selection page integrating interstitial page
Questions are now sequenced in a linear way
We wanted to test users’ reactions to a linear set of questions instead of using branching and by-passing.