Why did we do this work?
From user research, we identified that we should make it easier for users to find content that they needed at the early stage of a journey into teaching.
To address this, as part of navigation improvements to the site, we decided to change the existing ‘Is teaching right for me’ content page into a full category page.
This makes it easier to immediately see the content pages in this section and creates a clear home for additional content as we build out the site in the future.
Updating the content
To make it easier for users to see the content pages within this section, we created a new category page.
We also:
- moved the salaries and benefits page into this section and updated the URL to teacher pay and benefits, which matches the page title and supports SEO
- moved the teachers’ pension scheme page into this section
- moved internships and get school experience into the ‘Is teaching right for me’ category
- moved career changers page into the ‘Is teaching right for me’ category
- moved the orphan ‘teach in further education’ and ‘become an early years teacher’ pages into this section
Future considerations
We will monitor the performance of the page and test the page with users. We will also build out the content with a new page on job prospects of teaching.
Screenshots
Old Is teaching right for me page content
New Is teaching right for me page content
