What we did
With a new collection of images available to us as part of the 2024 campaign, we were able to refresh various banners and components across the website. We primarily focused on the hero banners on the homepage and each (but not all) of the category pages. This included:
- ‘Is teaching right for me?’ category page
- ‘How to become a teacher’ category page
- ‘Train to be a teacher’ category page
- ‘Fund your training’ category page
- ‘Non-UK teachers’ category page
The refresh continued further down the homepage where we updated the following 3 image blocks with carefully selected photographs:
- ‘Life as a teacher’
- ‘Your training’
- ‘Take the next step’
Finally, we replaced a rather dated image on the ‘Find out more about teaching’ component that can be found at the bottom of several pages, including the teacher pay page.