Posts
Single directory: understanding how parents find family services
We needed to understand how parents look for local services, what information they needed, and what would make the single directory valuable to them.
Local family support services directory
2 April 2025
Designing a joined-up online safety service for parents
The 'Kids Online Safety' service provides practical information from trusted places, to help parents feel confident to keep their children safe online.
Kids Online Safety
14 April 2026
Deciding to build a childcare entitlement checker
What we are building and testing in private beta to help users understand their government childcare entitlements.
Accessing childcare support
1 March 2026
Validating the number and order of questions in the checker
Exploring how the number and order of questions affected users’ experience of completing the full checker journey, including perceived length, effort and cognitive load.
Accessing childcare support
4 May 2026
Helping parents understand childcare support on the results page
As we moved towards a private beta MVP, we wanted to understand whether more realistic and personalised results would help users better understand their eligibility and entitlement.
Accessing childcare support
29 June 2026
Explaining when users are not eligible and what to do next
Users who are not eligible for childcare support still need help understanding their options. We explored how to explain ineligibility and learned what information users need to feel confident about what to do next.
Accessing childcare support
24 June 2026
Determining eligibility for parents on leave
Determining eligibility for parents on leave involves complex rules and uncertain future circumstances. We explored how to provide useful results within the limits of the first service release.
Accessing childcare support
26 June 2026